Sitemap have also become a cornerstone of good Search Engine Optimization. Since they display your site hierarchy and architecture on one page, the Search Engine spiders which come to your website don’t need to work hard to find all the pages. This is most relevant with sites that haves thousands of pages – the sitemap helps the spider to rapidly crawl each and every page no matter how big the website is. In addition, the webmaster can stop stressing and wondering if all the pages are been crawled correctly by the Search Engine spider.
Sitemaps are important as they assist user navigation and enhance SEO. This means that users are able to understand the purpose and theme of the site, while finding required content. On the other hand, a sitemap makes it easier for search engines to find and rank a site’s content. Thus, the site is more likely to be indexed and ranked in Search Engine Results Pages (SERPs). This makes sitemaps very important for the optimisation of a site.
It is believed that backlinks are the most important aspect of a site’s optimisation. While they are helpful, on their own they are unable to optimise a site. Sitemaps are able to assist a site’s optimisation, as they lead to search engine indexing and ranking. If search engine “spiders” are unable to “crawl” through your site, it will not get indexed and ranked. Therefore, visitor traffic and online revenue will not improve. Thus, the overall success of a website will be compromised.
Sitemaps also help in classifying your site content, though search engines are by no means obliged to classify a page as belonging to a particular category or as matching a particular keyword only because you have told them so.
