“In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcurts of loopholes that would rank pages higher than they deserve to be ranked,” Google engineer Matt Cutt said via their blog. “We see all sorts of webspam techniques ever day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.”

The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks. According to Matt Cutts, so-called “white hat” SEO tactics won’t suffer from the changes, and while the scope of this Penguin update is rather large.

But all from above, sometimes when these Google algorithm changes roll out, one of the wisest moves is to be patient and carefully analyze any changes before you react blindly to the latest penalty – because by the time you do that, Google will release the latest Panda or its next iteration of Penguin, and you’ll be trapped again in the endless loop of relying solely on a third party (Google) for your livelihood.

1. You may visit Vinivino, a very active social website which will revolve around everything related to wine. This site will offer active members and a “week`s wine” feature. Here, you will be able to add your favorite wines to a “My Cellar” or “to drink” list, get reviews for wines and connect with other wines enthusiasts.

2. You can join Snooth, a web-based social wine shopping experience which will claim to simplify how individuals may choose and buy the wines that they like. You will be able to also have personalized wine reviews, and Snooth`s wine search tool connects its users with the sites of the best online wine wineries or merchants.

3. You can also become a member of Cork`d, another great website which has been designed to encourage worldwide users to share info and tips about their favorite wines. Members may catalog, review as well as rate wines in their very own wine diaries, search for other members involving wine expertise and also keep track of their favorite wines they would want to try in the future.

4. You can also share your own enthusiasm for wine with other people on Winelog, a website which will help you maintain various records of the wines you have already tried. For each and every wine you will enter into your log, you may offer public comments about the wine and give it rating from one to five. You will be able to find other individuals with similar wine desires. Winelog will match you up with users who may share the same taste in wine as you do, with whom you may share your knowledge.

Social networking websites will be only be as fun and efficient as their own members. As soon as you join them, you should use the website to learn more about wines and encounter other wine enthusiasts.

If you want to join a social wine networking website, you may choose either one of the above sites. If nothing from this list is close to what you are looking for and you also want more in-depth information, you can always try to do a more comprehensive research over the internet.

1. You just set up accounts on Twitter, MySpace or Facebook. Setting up such an account is a free process. You will just have to create a username as well as password for your accounts and offer a valid e-mail account. Once all the accounts will be created, you will be able to begin developing them for marketing your business.

2. Build a user web page on MySpace and Facebook which will introduce your along with your business. You should include a description of the services or products you will offer. Make certain you will include a method of which your clients will use to contact you. This may be an e-mail address, physical address or phone number.

3. Try to design a web page which will not concentrate only on your business. You should post regular updates about your own services or products, but target to provide posts which are not strictly meant to sell. If clients feel they will constantly be bombarded with a sales pitch, it might turn them away. Additionally to business-related, try to build posts which are of common interest and conversational, and let potential clients know they are dealing with an individual, not just a company.

4. You may add various games, which are based on your services or products, to your site. This will provide your visitors something fun they could do, while helping promote your services or products in a soft-sell fashion. Candy companies are used to do this quite regularly. You should also promote promotional activities to potential clients, like discounted products or coupons for free.

5. You should link your social networking accounts altogether. Connect your MySpace and Facebook web pages together by linking them to each on both web pages. This will link your users on both websites and will also help maximize your potential client base. You should also use Twitter for any announcements about your own business, always linking to your social networking websites.

Hope you enjoyed our first post on new section, social media. Stay tunes for more posts!

So keep tuning into learn SEO basics blog.

See ya,

On the other hand Google officials guaranteed the affected website owners which increasing their efficiency on the quality part will aid recover their earlier rankings, and the present drop is not something which is stable in nature. Though this decision was taken after in receipt of numerous complaints from the websites that reported that the content was being copied deliberately and the websites that were making use of imitative content and extreme keyword stuffing were intervening in rankings as a consequence of their high volumes. There were numbers of websites that were playing with content to ascertain themselves on top rankings.

The ranking team of Google has also issued a set of questions seeing that their policy guidelines that are used to choose the algorithm changes. This not only makes clear Google’s outlook but also works as a useful reference guide for website owners to make a decision on the steps they must take to develop their search engine rankings on Google. These questions are set taking into consideration the user-experience associated with performance of search engines through Google.

One of the techniques to put more and more pages of your websites to be filed is to make use of blogs. Most of the firms simply publish the articles stuffed with keywords and believe that their job is done. It is not that easy. One additional thing that is imperative is that Google has taken a 180 degree modification of their policy from volume based ranking to quality based ranking.

At present you can take hold of top rankings devoid of having lots of textual material perched across the web. A restricted but quality content can move forward your site on the first few pages of search results. Now there is a warning for website owners that if you are having low quality contents then eradicate it without delay. If it is still on your website then it will absolutely assist you to recover from the drop in rankings because of Panda updates. Even the well-built back-linking to the pages of your website will not operate, if you have low quality content in it.

Another way to add zing to your back-linking is not to rely on articles on content farms that have been down-ranked by Google by now. You can as an alternative make use of press releases. Links from content farms are not liked by Google, at the back of plenty of poor quality content that are on their websites. It is also an inexpensive alternative for the small and mid-sized enterprises to make use of press releases in preference to publishing many articles.

SEO requires techniques. Without these techniques it would be hard for you to compete with the others. The most important idea of SEO is to know the algorithm of the search engines when they calculate the ranking of the websites. Here are some of the tips which can help you get the high ranking in search engine results.

Set a theme
You have to set a certain theme for your website. You can choose to write a blog with many types of information but you would find that it is hard to keep visitors unless you position the blog as a leisure blog. If you want to maintain professionalism, you have to choose a certain topic and make this topic as the theme of your website. Then, you would be able to keep a group of people who are interested in this theme. They would become loyal to your website and they would visit your website. Of course, this is also related to the search engine. Search engine would analyze the types of articles and content that you post in your website. If the search engine find that your website has a high proportion of a certain theme, your website would appear at a higher position when visitors search that particular theme in the search engine.

Use keywords properly
The most common way for people to compose a website is to post articles in the website. This is convenient and efficient in telling the messages to the clients. But you would need to know that search engines do not accept a website with overloaded keyword density. If you overload a website article with keyword density like 15%, your website would be ranked very low because it would be like a spam website.

Use image captions
You would inevitably add images to your blog posts or some articles. You can add text box below and add caption there. This would impress the search engine because they would have a separate calculation on the density of these captions of images. Of course, you should be brief in making the captions instead of writing a paragraph for that.

To conclude, there are many tips regarding SEO. These tips are vital in helping you to obtain high search engine results ranking. Most of the website owners have started to look for these tips and it is likely that more and more people would apply these techniques. You should never be left behind.

Search Engine Rankings

The most critical thing to increase your website traffic is to be on top at search engine rankings. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website. There are 3 factors that are the most important:

• Titles that appears on the keywords.
• Inside and outside links that goes on anchor texts
• Density of keyword

Based on these 3 factors, below are some steps that you can take care of in your daily SEO practice.

• Target niche keywords with low competition. Always use Google Adwords to check how competitive before deciding on it. Also assure that the keywords has enough searches.

• All main keywords must be enabled and it should be according to the webpage content. It will be better to increase keyword density. The primary keyword must saturate to the list of product categories, and display on other product related page. The secondary keywords must be used to fill the expansion content on the website.

• Effects of long tail keywords are a natural selection in most cases, and there is not necessary to take lot of time on it. For a small business website, you can use the core keywords; you will get a good value.
• Think outside of the box. Don’t just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate.” Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when “outside of the box” thinking occurs.
• Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it’s using flash or javascript. So try to stay close to standard HTML when it comes to Navigation. URLs with dynamic parameters (?, &, SIDs) usually do not perform when it comes to search engine rankings.

So that’s it! Let me know if you’ve any questions OR you can add your own experiences in comments. I’ll definitely approve the related comments

Importance of Sitemaps

A sitemap is a map or structured outline of a website’s contents. It communicates the contents and purpose of a website to web users or search engines. A sitemap is usually a single page on a website that includes the site’s sections, links and hierarchy. Sitemaps are important for websites. Not only do they make navigation easier but, they help to optimise a site for SEO. The following takes a look at the importance of sitemaps.

Sitemap have also become a cornerstone of good Search Engine Optimization. Since they display your site hierarchy and architecture on one page, the Search Engine spiders which come to your website don’t need to work hard to find all the pages. This is most relevant with sites that haves thousands of pages – the sitemap helps the spider to rapidly crawl each and every page no matter how big the website is. In addition, the webmaster can stop stressing and wondering if all the pages are been crawled correctly by the Search Engine spider.

Sitemaps are important as they assist user navigation and enhance SEO. This means that users are able to understand the purpose and theme of the site, while finding required content. On the other hand, a sitemap makes it easier for search engines to find and rank a site’s content. Thus, the site is more likely to be indexed and ranked in Search Engine Results Pages (SERPs). This makes sitemaps very important for the optimisation of a site.

It is believed that backlinks are the most important aspect of a site’s optimisation. While they are helpful, on their own they are unable to optimise a site. Sitemaps are able to assist a site’s optimisation, as they lead to search engine indexing and ranking. If search engine “spiders” are unable to “crawl” through your site, it will not get indexed and ranked. Therefore, visitor traffic and online revenue will not improve. Thus, the overall success of a website will be compromised.

Sitemaps also help in classifying your site content, though search engines are by no means obliged to classify a page as belonging to a particular category or as matching a particular keyword only because you have told them so.

Effective Link Wheel Tips & Tricks

Avoid closing the linkwheel

Google may detect a completely closed link wheel as a link manipulation. An alternative I´m using every now and then is to close the link wheel using a link in the side bar of the Web 2.0 Spoke (You can utilize an RSS feed here too!). This is particularly significant if you primarily build a small link wheel (below 12 spokes).

Change Design

Always make sure to change and alter the design of your linkwheel spokes to get rid of footprints. Also remember o optimize your spokes for the search engines as good as possible.

Use All Websites

Use both, article directory websites and Web 2.0 sites to build your Linkwheel. So it is a good idea to use articles as Linkwheel spokes and article submissions to promote your Linkwheels even more.

Try to create as large as Link Wheel – Bigger is Better

Not only this will get more link juice to your money site, but it will make it more harder for Google to detect a closed Link Wheel, this will not only increase the effectiveness of your link wheel, it will also make it much harder for Google to detect your link wheel as what it is! It is also a good idea to randomize almost all factors of your Link Wheel, including the amount of Link Wheel spokes!

Update Link Wheel Regularly

Try to update your Link Wheel on a  regular basis! This will easily multiply the power of your link wheel after some time! updating your content once or twice a month should be enough!

Simply follow these things while creating Link Wheels and I’m sure you’ll definitely get positive results. Good Luck!

So most of the SEO workers and link builders are trying to achieve more and more links towards their website and here comes a LINK FARM into the picture. Link farm is a group of web pages containing a large list of links to different websites without groupings, categories to the website.

The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. Link farms are built for the sole purpose of artificially increasing the number of incoming links to a website to increase that site’s index ranking in the search engines. An illicit link farm is a form of search engine spam and is used to trick search engines into giving a website a higher ranking (because of the inbound link from the link farm) for a particular keyword than the website merits on its own. These types of sites are penalized by all of the search engines and carry no PageRank or weight. Adding a link to your website on a link farm can cause your site to be penalized by the search engines as well.

Thus, you must ensure a proper site which resembles a link farm but it is filled up with good page rank and at that time you should not get linked to it. Whenever you find your website ensure that it does not get linked to a bad neighborhood just like the treatment to your children. Either go for a quality directory submissions or check out these link building ideas which really work out!